Directorate of Communication and Media
Tasks of the Directorate of Communication and Media
Promoting the graduates and vocational training services provided by the institution through various media channels.
Building a network of public relations with relevant stakeholders and media outlets to support the institution’s objectives and mission.
Providing an organizational environment rooted in a culture of excellence.
Developing and implementing media plans that enhance the institution’s image and highlight its achievements and training programs.
Managing the institution’s media content, including preparing news articles, reports, press releases, and newsletters.
Monitoring media coverage about the institution across different channels and tracking media reports.
Managing the institution’s social media accounts and developing digital content to achieve organizational goals.
Organizing press conferences and media events and coordinating media coverage of various activities and occasions.
Producing media, visual, and awareness materials to introduce the institution’s programs and services.
Strengthening communication with journalists and media institutions and building partnerships that support the institution’s mission.
Documenting the institution’s achievements and projects through photos, videos, and media stories.
Designing media and promotional campaigns to attract trainees and promote a culture of vocational education and training.
Developing the institution’s media identity and ensuring consistent messaging across all channels and platforms.
Managing media communication during crises and preparing responses and messages to protect the institution’s reputation.
Measuring the impact of media activities and campaigns and preparing periodic reports on media performance indicators.
Departments under the Directorate
Media Department
Public Relations Department
Director:
Dr. Jafar Roussan